Insights on E-Commerce

Are your ecommerce decisions guided by real insights or by broken, incomplete data? You’re not alone: 82% of marketers admit they struggle with data quality or integrating information from different sources, leaving them with blind spots that cost sales. Our latest infographic reveals the key analytics gaps most brands overlook, the CRO metrics that actually […]

Most e-commerce chatbots today are glorified FAQ machines, and your customers know it. If your chatbot only spits out shipping times and return policies, it’s not selling; it’s stalling. To turn live chat into a true sales asset, your approach needs to go beyond scripts and canned responses. Our latest guide lays out five actionable […]

Shoppable video isn’t a fad. It’s quickly becoming one of the most effective ways to turn browsers into buyers. Scroll through TikTok, Instagram, or even Amazon, and you’ll see people discovering and buying in real time, right from the video itself. Livestream shopping is already a multi-billion dollar engine in other parts of the world. […]

Personalization is everywhere in ecommerce. And yet, most brands either miss the mark completely or take it too far. The result? Experiences that either feel generic or straight-up intrusive. Think: greeting someone by name who’s never logged in, or showing the same pair of boots they glanced at once on every channel for a week. […]

Your customers are telling you exactly what they want right in your search bar. So why are most e-commerce brands leaving that data (and revenue) on the table? With 43% of visitors going directly to site search and those users being up to 4x more likely to convert, optimizing this feature isn’t optional—it’s essential. Our […]

The future of e-commerce isn’t on the horizon—it’s already taking shape. At ShopTalk 2025, six bold truths emerged that every retailer needs to know to stay competitive in a rapidly shifting digital landscape. From the rise of discovery-led shopping to the critical role of real-time data and AI-driven experiences, tomorrow’s top brands are already laying […]