Most e-commerce chatbots today are glorified FAQ machines, and your customers know it. If your chatbot only spits out shipping times and return policies, it’s not selling; it’s stalling. To turn live chat into a true sales asset, your approach needs to go beyond scripts and canned responses. Our latest guide lays out five actionable strategies to build a live chat experience that feels personal, helps customers move forward, and actually drives conversions, not frustration.
