Imagine you’re scrolling through Instagram or TikTok and see a product that catches your attention.  Maybe it’s a pair of sneakers, a kitchen gadget, or a skincare set. A few taps later, you’ve bought it without ever leaving the app. That is social commerce in action, and it is fundamentally changing how people shop online. […]

E-Commerce is flooded with choices. The brands that win are the ones that make shopping feel effortless, relevant, and personal. Customers expect more than a generic experience. They want product recommendations that make sense, content that speaks to their needs, and a seamless journey that feels tailor-made for them. Personalization isn’t just about adding a […]